Why Successful Platform Engineering Teams Need a Product Manager
Why Successful Platform Engineering Teams Need a Product Manager
While platform engineering is not a new concept, the formal approaches and team structures around it have gained attention in recent years. Organizations adopting these new approaches often hear the refrain, “It’s not a project – it’s a product.” Based on research at Puppet and firsthand experience with NatWest, I believe that having a dedicated Product Manager is crucial for the success of platform engineering initiatives. Here are the reasons why:
Alignment with Business Goals:
A Product Manager acts as a bridge between the engineering team and the business stakeholders. They ensure that the platform’s development aligns with the overall business goals and strategic direction. They gather input from various stakeholders, such as marketing, sales, and customer support, to understand their needs and translate them into product requirements. This helps the engineering team prioritize their work and build a platform that meets the needs of the business and its users.
User-Centric Approach:
A Product Manager represents the voice of the user within the engineering team. They conduct market research, gather user feedback, and analyze user behavior to identify pain points, opportunities, and trends. By understanding the needs and preferences of the end users, a Product Manager helps the engineering team develop a user-centric platform that solves real problems and delivers value to the users.
Roadmap Planning and Prioritization:
A Product Manager plays a crucial role in roadmap planning and prioritization. They work closely with the engineering team to define the product vision, strategy, and roadmap. They prioritize features and enhancements based on market demand, user feedback, and business goals. By providing clear direction and prioritization, a Product Manager helps the engineering team focus on building the most impactful features, reducing scope creep, and ensuring that the platform is developed in a timely and efficient manner.
Agile Development and Iterative Improvement:
A Product Manager is responsible for defining and refining product requirements, creating user stories, and working with the engineering team to implement them. They also conduct regular reviews and feedback loops to validate assumptions and gather insights for iterative improvement. This agile and iterative approach ensures that the platform is continuously improved based on user feedback, market changes, and emerging technologies.
Cross-Functional Collaboration:
Platform engineering teams often work with various stakeholders, such as designers, marketers, sales teams, and customer support, to build and launch the platform successfully. A Product Manager acts as a point of coordination among these different teams, facilitating communication, collaboration, and alignment. They ensure that the engineering team understands the requirements from other stakeholders and that their work aligns with the overall product strategy and roadmap.
Market and Competitive Analysis:
A Product Manager keeps an eye on the market and the competition. They analyze market trends, competitor products, and customer feedback to identify gaps and opportunities. This information helps the engineering team make informed decisions about the platform’s features, functionality, and performance, ensuring that it remains competitive and relevant in the market.
In conclusion, a Product Manager is an essential role for successful platform engineering teams. They bring market insights, user-centric approach, roadmap planning, and cross-functional collaboration to ensure that the platform aligns with the business goals, meets user needs, and delivers value to both the business and its users.
Reference:
https://stripe.com/blog/every-platform-team-needs-product-manager
https://gibsonbiddle.com/role-of-product-management-in-platform-companies/
https://www.productplan.com/essential-role-product-managers-platform-companies/
https://www.mindtheproduct.com/the-product-managers-role-in-platform-development/
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